THE ORIGIN STORY
The weekend I stopped
hiring humans.
Last fall, I tried to hire a social media manager.
Eighty applicants. Three finalists. One contract. Three months and five posts later, the contract ended with a very polite "we're not the right fit."
That Saturday I wrote a prompt.
By Sunday night I had a social media manager that worked the hours I asked for, knew my brand voice, and had written a month of content. Cost: $20/month.
That weekend became Playbook No. 01. It's everything I learned — the role prompt, the brand brief, the posting cadence, the review loop. Ten pages. $19.99.
I wrote the version I wish I'd had.
— Stephanie · Founder, Le Ai Club